【教えて下さい】「Advertising as it is...」の意味

If a printed matter, in which the printing button 4 and the advertising information 5 are printed, is possessed or distributed, the printed matter becomes an advertising medium as it is.
印刷ボタン４と広告情報５が印刷された印刷物を所持したり配布したりすれば、印刷物がそのまま広告媒体になる。
http://ejje.weblio.jp/sentence/content/Advertising+as+it